Speakers

Lou Rosenfeld

Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.

Lou is co-author of the best-selling Information Architecture for the World Wide Web (O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and is co-authoring, with Marko Hurst, the forthcoming Search Analytics: Conversations with Your Customers. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network.

More information about Lou is available on his website

Steve Krug

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 200,000 copies in print.

Steve has spent 20 years as a usability consultant, evaluating and improving interfaces for clients like Apple, Lexus.com, Bloomberg.com, Magazines.com, Move.com, NPR, Kidzui, and the International Monetary Fund.

Steve's consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. He currently spends most of his time teaching usability workshops, consulting, and telling people about his new book about do-it-yourself usability testing: Rocket Surgery Made Easy.

More information about Steve is available on his website